Most of us have seen the new car commercials that promise “lose your job, we’ll make your payments”. Saturn, Chrysler and a few others have made these claims to keep making payments for a few months. Another step forward in the right direction. Now, I honestly haven’t read the fine print, and I would say that if you are in for losing your job, buying a new car might not be the best investment unless you have no other choice.

The point here is not if these companies are doing this for the right reasons or not, the marketing tactic is genius, and fixates on helping people which is what we need today. I am hoping that companies follow this example and we see more of this activity in the near future.